Franco Ortiz

Own the roadmap and OKRs for the cross-border payments squad of a regulated fintech.

• Found a ~50% drop in the take rate of a payment rail with six-figure monthly revenue that nobody had flagged; the analysis triggered the pricing review.
• Ran the first quantitative analysis of the cross-border user segment (48% of active users, 74% of volume, 97% of value); it redefined the squad's focus.
• Defined the deposit pricing principle the company adopted as a guideline, including in decisions taken without me in the room.
• My OKR format was adopted by the CPO as the standard for every squad.
• Stopped a four-year analytics contract priced at twice the incumbent tool; led the evaluation of alternatives with six-figure annual savings.
• Caught a revenue metric off by 96% (wrong source table), found the right source and documented it company-wide.
• Designed the multi-provider routing strategy that became a company-level quality KR.
• Stopped an unlicensed US app-store launch under executive pressure, quantified the regulatory exposure and proposed a viable state-by-state path.

• Led the rewrite of the belo app from Flutter to React Native: 3.5M users, five months.
• Built and managed the frontend and mobile teams: hiring, 1:1s, performance reviews, mentoring.

• Localization infrastructure for React and React Native stacks that decouples translation management from deploy cycles. Product, backend, frontend, CLI and npm package.

• Zonaprop and Imovelweb, high-traffic real estate platforms built with React.

• Sole frontend developer of Paiddly, a virtual wallet, from first commit to deployment.