Franco Ortiz

Run product for the cross-border payments squad, still hands-on with architecture and data.

• Took a new-country payment integration from kickoff to internal release in 11 days, with account opening in about 4 seconds.
• Run planning and architecture decisions for a squad without a tech lead.
• Turned a one-off regulatory requirement into a reusable localization capability, in production the same day.
• Caught a revenue metric off by 96% (wrong source table), found the right source and documented it company-wide.
• Found a ~50% drop in the take rate of a payment rail with six-figure monthly revenue that nobody had flagged; the analysis triggered the pricing review.
• Stopped a four-year analytics contract priced at twice the incumbent tool; led the evaluation of alternatives with six-figure annual savings.
• My OKR format was adopted by the CPO as the standard for every squad.

• Led the rewrite of the belo app from Flutter to React Native: 3.5M users, five months.
• Built and managed the frontend and mobile teams: hiring, 1:1s, performance reviews, mentoring.
• Owned mobile architecture and performance on iOS and Android for a regulated fintech operating in several countries.
• Shipped the web side too: SEO, the BeloPay transaction web app and an internal compliance dashboard.

• Localization infrastructure for React and React Native stacks that decouples translation management from deploy cycles. Product, backend, frontend, CLI and npm package.

• Zonaprop and Imovelweb, high-traffic real estate platforms built with React.

• Sole frontend developer of Paiddly, a virtual wallet, from first commit to deployment.